Pricing Your Home For Sale

Let's begin with this direct statement:

"The market decides how much your home is worth"

It tells us exactly where to price your property to sell and how to approach the marketing of it. Here are the factors that will affect the value in today's market:

Price
Pricing your home properly from the start is key to how long it will take to sell and the most effective way to ensure a successful sale.

Location
Location is one of the most important factors in determining the value of your property.

Condition
The condition of the property affects the price and speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. I'll be able to help in optimizing the physical appearance of your home to maximize the buyer's perception of value.

Competition
Prospective buyers are going to compare your property - both the condition and the price - to other listings in and around your neighbourhood. Those buyers will determine value based on the properties that are listed or have recently sold in the area.

Timing
Property values are affected by the current real estate market. Because we can't manipulate the market, we'll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It's the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

Factors that Influence Market Value

  • Supply and Demand
  • Economic Conditions
  • Asking & Selling Prices of Competing Homes
  • Your Home's Condition
  • Buyer's Perception of Value of your Home

Factors with Little or No Influence on Value

  • The Price the Seller Paid for the Home
  • The Seller's Expected Net Proceeds
  • The Amount Spent on Improvements

Testimonials

  Marion had completed a number of sales in our community -- and she had worked very hard to have a professional and supportive presence there. When we first contacted Marion, we were a long time away from wanting to/being able to take action. She worked with us throughout this period and provided very helpful market research. along with specific information about prospective properties for us once we were ready to sell. The production of sales material on our home was creative and impressive. She was able to capture its special features, and showcased beautifully the expansiveness of the property. We enjoyed working with Marion. She was patient and supportive and understood that the second half of our initiative (the purchase) was just as important as the first. Thank you, Marion.

Carol Kalbfleisch, Burlington

Read More Client Testimonials

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